Hi, I’m Anastasia — a product‑minded Head of Analytics. I help teams make faster, clearer decisions by combining strong data foundations with crisp communication and practical tools.

I’ve led and scaled analytics functions across product, marketing, business analytics, and data engineering. My focus: reliable data, sensible experimentation, and decision flows that actually get used. Today I’m building Let Data Speak — a lightweight app for designing dashboard mockups that align teams in minutes, not weeks.

What I’m building now

Let Data Speak Dashboard Builder: a fast way to sketch data stories and dashboard layouts before you invest in full implementation. Think: align stakeholders on the “what/why/how” of a metric view, share a link, iterate together, then ship the real thing with confidence.

Why it matters: most dashboard churn isn’t about charts — it’s about misaligned expectations. Mockups reduce wasted cycles, raise clarity, and keep everyone focused on the decision the chart must enable.

My principles

• Clarity over cleverness. One chart → one takeaway → one decision.
• Evidence with context. Always state units, timeframe, baseline, and uncertainty.
• Cause > correlation. Frame hypotheses; test with clean design and guardrails.
• Small wins compound. Ship thin slices, observe, iterate.
• Teach the system. Strong data culture beats heroics.

Writing & talks

I write about practical analytics, dashboard UX, metric design, and data‑driven processes. I aim for field‑tested advice, not theory. You’ll find guides, checklists, and mini‑frameworks on the blog.

A bit more human

I love turning messy problems into clean flows, teaching teams, traveling, and making music. I’m always up for swapping notes on better ways to learn from data.

Final note. I love data – not as numbers on a dashboard, but as a shared language for better decisions. My mission is to help more people learn that language, so teams think more clearly, act with confidence, and ship work they’re proud of.